Case study

Pequa Remodeling Inc: a free-estimate booking PWA

An installable booking app for a Long Island remodeling contractor, developed by Marsal Studios — based at RXR Plaza in Uniondale, NY, serving NYC, New York and New Jersey, and clients remotely.

Pequa Remodeling booking app homepage: Pequa Remodeling Inc logo on a deep blue header, the headline 'Your home, beautifully remodeled', a yellow 'Open the booking page directly' button, three cards reading Licensed & insured, Full-home remodeling and Best in town, and the 'Book your free estimate under one minute' calendar panel.
The pequaremodeling.app homepage on desktop.

The business context

Remodeling homeowners usually want a quick estimate, not a round of voicemails. For a contractor, every missed call or slow callback is a chance for the homeowner to move on. Pequa needed a simple way for people to pick an estimate time themselves — without phone tag.

What Marsal built

  • Installable booking hub

    A web app customers can add to their home screen, with the Pequa name and icon.

  • Embedded GoHighLevel calendar

    The live booking calendar runs inside the app, with a direct backup link if it's ever slow.

  • Trust messaging

    Licensed & insured, full-home remodeling and local reputation shown right above the calendar.

  • Mobile-first PWA

    Designed for phones first, with the calendar resizing so nothing gets cut off.

The customer journey

  1. The homeowner lands on pequaremodeling.app (or opens the installed app).
  2. They open the booking calendar — inline on the page or via the direct booking link.
  3. They pick an open slot and request a free in-home estimate.

This is service booking — there's no product cart or checkout.

Business impact & growth strategy

The app is designed to help in a few specific ways:

  • Faster estimate requests — homeowners can book any time, including after hours.
  • Fewer missed calls — scheduling no longer depends on someone answering the phone.
  • Repeat access — installed on a phone, the booking page is one tap away.
  • Shareable link with a branded preview for referrals and group chats.

Disclaimer: these are intended mechanisms, not measured results. No booking, revenue or conversion figures are claimed here.

Marsal Studios

Booking systems for remodelers & contractors

Marsal Studios builds websites, installable booking apps and calendar integrations for home-service businesses.

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